Winter Salt Week Toolkit
This toolkit was developed by the Low Salt, No Salt Minnesota group to help cities, watershed organizations, Minnesota Water Stewards, and others to spread the word about Winter Salt Week. There's also some resources if you'd like to plan your own Winter Salt Week event.
Help promote Winter Salt Week
- Share a message about Winter Salt Week through your social media accounts or email subscriber list. Be sure to link to WinterSaltWeek.org.
- Post the Winter Salt Week image on your website or social media. The image is sized at 1080 x 1080 pixels, which is perfect for a Facebook or Instagram post.
- Hang the Winter Salt Week poster (pdf) in a public space or share it with others via email. There's also a png version of the poster.
- Use this QR code to direct people to WinterSaltWeek.org on your own materials.
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Plan Your Own Event
The last day of Winter Salt Week (Friday, January 31st) is intended for cities, watershed organizations, Minnesota Water Stewards, and others to host a local event to spread awareness about chloride pollution. This can be as simple as a city council recognizing Winter Salt Week through proclamation.
Or you may opt to host and event where you invite the local media and community members to test the chloride level of a local lake, pond, or stream. Consider giving away chloride testing trips to residents to monitor salt levels in their neighborhood waterbody this winter.
Templates and Scripts
- Media release template
- Talking points about Winter Salt Week
- City proclamation template recognizing Winter Salt Week
- Scripts for calling/emailing about Winter Salt Week
External resources
- Request a Salt Watch Kit from Izaac Walton League
- Promote MPCA Smart Salting Training to winter maintenance professionals
- Use the free resources in the Low Salt, No Salt Minnesota Toolbox including a FAQ handout, slides, and more!
- Help people find their local watershed organization by entering their address on this webmap
Items in the Low Salt, No Salt Minnesota toolbox are free for you to use at your Winter Salt Week event or any of your chloride reduction outreach efforts.
Questions about content on this page?
Contact Liz Forbes, Communications Manager, Riley Purgatory Bluff Creek Watershed District